Transcript
WEBVTT
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And welcome back to another episode of Life Changing Challengers.
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Again, I'm your host, B brad Minus, and I am very lucky to have the queen of life coaching, S sabine Schoepke.
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She's a life coach, she's an author, she's a podcaster, she's an entrepreneurial coach.
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The woman does everything and she's a bodybuilder who would have thought right.
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So welcome, sabine.
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How are you doing today?
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I am so good.
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Thank you, it's so nice to be on your show.
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Thanks for having me.
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Oh, I appreciate it and thank you for joining us.
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So let's just dive right in.
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So can you tell us a little bit about your childhood, your background, where you grew up and like the compliment to your family a typical day, growing up, hardship, successes any of that stuff into your family, a typical day, growing up, hardships, successes, any of that stuff.
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So I'm originally from Germany.
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I left Germany on my own when I was 17 with the desire to learn another language and I went to Canada by myself and I really enjoyed that.
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I really enjoyed being on my own and learning the language and being challenged like that, and I decided to stay, which my parents said nope, you have two other siblings.
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We can't afford it because it's very expensive to send your kids into international schools.
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And you got to come back and I said, no, I'm not coming back.
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And so I figured I tried to figure it out myself and I got a scholarship after the first year that tied me over for a couple of years and then I wanted to go to university in Canada.
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I had big dreams of becoming a businesswoman and going to business school in Canada.
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So yeah, Hang on.
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Hang on one second.
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We are.
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You're starting me off at 17.
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At 17, I got one more year and you're an adult.
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I asked you about your childhood.
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I know but You're talking about Germany.
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You're talking to Americans here.
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We want to know what it's like to grow up in a different country.
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It was pretty uneventful.
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I have two brothers that are younger and my father, especially, was always very much into languages, so he supported me going overseas.
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I grew up in southern Germany, in Nuremberg, which is about an hour north of Munich, and I spent all of my summers and winters actually in the German Alps, which is going to be significant later on when we talk about the rest of my story.
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And yeah, I love the German Alps, which is going to be significant later on to when we talk about the rest of my story.
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And yeah, I love the German Alps.
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And yeah, and then at 17, they're like go?
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you lie.
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They decided to go to Canada.
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So, growing up, what did your dad do?
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My dad was pretty much a consultant.
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Both of my parents were self-employed, they had various businesses and he was a consultant for international companies and he, yeah, he loved the travel, he loved the languages and always tried to instill that in us and the entrepreneurial spirit really was instilled through both of my parents, was instilled through both of my parents and so, all right, that's great, just to give us a little bit of a taste, you know what I mean.
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Okay, so you decided to go to university, and where was that that?
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was in London, ontario, so that was about two and a half hours west of Toronto.
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But so because my parents did not want to really or couldn't financially support this, I said I'm going to do this on my own and I didn't really share much with them how I did it, but I ended up starting my first business at 19.
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And when I started it, though, I was completely broke.
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I was homeless in Toronto, in a park in downtown Toronto, and I started my first business on a park bench.
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And the thing is, because of my upbringing and because, seeing my parents, I feel like I always had the mindset to see opportunities and at that point I knew what it is that I wanted to do.
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I saw opportunity by traveling back and forth between the two continents, in buying merchandise in North America and bringing it over to Europe.
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And really all of my friends at the time were like can you bring me a pair of Levi's?
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That was really the decisive thing, the Levi's.
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And then I was like, how about I bring a lot of Levi's and I sell them over there?
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So that was my idea back then and I started to set up a network of buying branded goods in, at the time in Canada, buying them from retailers and then filling entire aircrafts with that and sending them over to Europe.
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And then I got my parents involved in that and I said why don't you distribute this over?
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So that's really what I did at 19.
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So you basically did retail arbitrage.
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I did what they call gray market.
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So gray market is when you purchase goods and you don't have the official, like I didn't have the license to sell them overseas, but I didn't really care.
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I was like, okay, stop me, which they did along the way.
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As the business grew, they did try to stop me and because it became so big that I really I was very disruptive in the European market and then I spread it out into different goods, into from Levi's to other clothing brands, to workout equipment, to bicycles, to barbecues, like whatever you can think of.
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Whenever I saw an opportunity'm like I'm shipping this.
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And I did.
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And yeah, it was a phenomenal business and it paid for my schooling and it.
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I got my brothers involved and then they came over and I helped them to get started over there.
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And then I realized I went to school, I went to business school, I graduated and four years later and then I was like I don't need a job, I have a job.
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And so I got job offers and I never took a job.
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I thought it was crazy, Like the money they offered me, I'm like, oh, I'm not doing this, I'm way better off, I'm traveling, I'm doing whatever I want to do and I have the freedom already and the money is a joke, so I'm going to keep doing what I'm doing.
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And then I expanded the business from Toronto into North America, into California really, and I started to actually build my own, because before I was just buying from retailers and I was like what about cutting out the middleman?
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And so I started to set up my own retail locations and I bought it directly from the manufacturers and expanded into pretty much the entire West Coast.
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Oh my God, All right, so we got to step back another minute.
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All right, because there's a lot of questions.
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All right, how does a 19-year-old, broke and homeless get capital to start buying, retailing and shipping it overseas?
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So that's the beautiful thing and that's at the time I didn't know this, but I always followed my heart and I followed my gut.
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I think that's what really helped me.
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Like, looking back now, I think that was really crazy.
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I look at my kids that are now almost 21, but even like a couple of years ago, I'm like gosh.
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I can't imagine like like just letting them run loose and do this on a different continent.
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But I never.
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I remember sitting on that park bench and like not knowing how am I going to get to the appointment.
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I was like just walk.
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So I would walk for hours, I would walk to appointments.
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And then I remember going to a freight forwarder at the airport in Toronto and saying, okay, this is what I need, I need rates from you for shipping stuff.
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And then they were like okay, and then how are you going to pay for this?
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And I said, oh, I need credit line shipping stuff.
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And then they were like, okay, and then how are you going to pay for this?
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And I said, oh, I need credit line.
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And then, by the way, I also need part of your warehouse because I don't have a warehouse and I need to store this stuff somewhere and I need to repackage it.
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And I was very lucky because I always found people who believed in me and gave me a chance.
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And I really, today, I know that life just works like that when you, when your heart and soul is in something and it really was, because I never for a moment, looking back, I did I think what if this doesn't work?
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Like I'm not going to be able to go to school next year because I have no money, like I never thought about this.
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I'm like, yeah, this is what I'm going to do.
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Like there was never a safety net, there was never anything where I thought, okay, there's a plan B.
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There was never.
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And I had my heart and soul in it and my faith as in not a religious faith, but my faith in yeah, of course, this is going to work.
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I told my parents a few months later and once I came to them, I said, okay, can we do this together?
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Do you want to do this?
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Do you want to distribute the merchandise for me?
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And I remember my mom breaking down, crying, said oh my God, how did you do this?
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My poor child.
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And I said, no, it was fine.
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She said you should have called us.
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I said, no, there was no way I was going to do this on my own.
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I didn't want help.
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That is a testament right there to a different, to a mindset and I know this is probably something that you teach in coaching but the mindset of no, there's just no other option.
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This is the way I'm going to do it and it's going to work versus people like and I'm one of them, I'm totally one of them, I'm like all right, I'd like to do this, even this podcast.
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It took me a year to get this podcast off the ground and finally I just said what am I waiting for?
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And I got it done.
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And you just didn't do that.
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You just were like okay, I'm broke, big deal, I got college bills to pay.
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Big deal, I'll figure out a way out of it.
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And you did.
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It's just, there was nothing else.
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That's a mindset within itself.
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Yeah, if other people have done it.
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I can do it.
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You just got to push through it.
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And yes, of course there's moments where it's very uncomfortable.
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You're like how do I get there?
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I work for hours and where do I stay, I don't know.
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Like back then we had no cell phones.
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Like I would sit there and they like grab a yellow page or somewhere or something and like go through the phone book and say who, who do I know?
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Who did I go to school with?
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Who lives in Toronto?
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Like where can I couch surf?
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I slept on floors but I was so focused I'm like I'm going to do this, I don't care how.
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So yeah, like you said, you had a lot of people that believed in you, and that's part of it, right, some of it.
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Part of it is you've got finding some place to sleep and finding some place to crash, and when people believe in you, they're going to do that because they're probably going to get it back somewhere down the line situation after our meeting.
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He said, okay, let me walk you down to your car.
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And I'm like, oh God.
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I said actually I came with the subway.
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And he's like oh, you walked quite a bit from the subway.
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And I'm like, yeah, that's okay, I enjoy walking, I'll walk back.
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And he was like no, let me take you to the subway.
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And I'm thinking I don't even have money to take the subway.
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And in Toronto you drive into the subway area, into the drop-off area, and I'm like I don't want to go there, I don't have money for a ticket.
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So eventually I told him.
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I said, okay, listen, I'm going to be really honest.
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I walked, he's like for more.
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I said downtown.
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It's like are you serious?
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I said, yeah, I'm going to make this happen.
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And so he ended up giving me money for a subway and he was like here, go take a couple of bucks, please go home.
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I'm like, but?
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And I asked him a couple years later.
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I said, god, I thought when you were like I'll take you to your car, I'm like I don't have a car, like, I seem like such a loser.
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But I was like now, this is it either?
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What am I gonna do?
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And he's like no, I believed in you.
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I could tell you were determined to make this happen.
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And he's like I had nothing to lose.
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Give you a warehouse for a month, see what are you going to do with it.
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And I became one of his best clients.
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I filled entire aircrafts with crap and it worked and they got paid.
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So, of course, their risk and your risk together came out and you got rewards out of it, right?
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Risk reward?
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Yeah, that's amazing.
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How long did you do that for?
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Until they changed the laws where you could no longer import stuff.
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That was one of the reasons they did, because Oakleyley went to the highest court in Europe and said this is not right.
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People can't do that.
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They can't import our goods if they don't have a license.
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And they shut it down in what was it?
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96 or 97, probably something like that.
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And then I was like, okay, and at that time I had a life partner, him and I, we did it together.
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We split up the world into different parts.
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We're like we're going to do this all over the world.
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And so I had Europe and he had Switzerland and Japan, and, funny enough, all of Europe fell away for me.
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But Switzerland is not part of the EU, so he kept working and Japan is fine, you can still do that there.
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So we continued doing that.
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And then my responsibilities shifted into okay, I'm going to be more behind the scenes and let's just build the retail operations so we can source more goods.
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So I did that for a couple of years.
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And then, oh yeah, when that happened for a few months, I was like, maybe I should get a real job, maybe.
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So I have no regrets, this would be a good opportunity.
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Maybe I should get a real job.
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And I ended up working in marketing and market research for it and I lasted six months and then I realized this is the biggest BS.
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No way I can't do this, but at least I did it.
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And I lasted six months and then I realized this is the biggest BS.
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No way I can't do this, but at least I did it.
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And then I quit and I went back to doing oh, I started a company with oil painting reproductions.
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I worked together with studios in Europe and we created reproductions of oil paintings and I started selling these online and that was really the beginning of e-commerce online.
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I remember Yahoo had like Yahoo Shopping, so I started a shop on there and I started with.
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I called it the bread and butter of like, the Monet's and the Van Gogh's and all of the famous paintings, and I started that.
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And then people started to order like custom paintings of things they saw at the Louvre or whatever, and I started to do that.
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And I started to do corporate work for, like, I worked with Norwegian Cruise Line.
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We outfitted all the suites, like the nicer ones, with actual hand-painted reproductions.
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So I did that for a.
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That was fun because I traveled a lot to Europe andI worked with the studios and I loved art and so that was cool.
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And then I finally became pregnant.
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That was a challenge, that was probably one of my biggest challenges, and I ended up getting pregnant with twins.
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And that's like even me.
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I was like, oh, I can do anything, I'm superwoman.
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I was like this is killing me.
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I can't do this, this.
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I can't run a business and take care of two babies.
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I can't.
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I never sleep anymore.
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I can't do this.
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And I ended up selling the business and took care of the babies probably.
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Yeah, you see, so you decided to.
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You started just to enjoy motherhood.
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How long did that last for somebody that's a go A-type and serial entrepreneur?
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I think it lasted for about three to four years when they were really little.
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Yeah, it was hard.
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It was really hard, but I realized I'm like I can't hand this over to somebody else.
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I tried for so long and it was such a hard, it was such a struggle to get there and I'm like I can't hand this over to somebody else.
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I tried for so long and it was such a hard, it was such a struggle to get there and I'm like I can't.
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I need to enjoy this.
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You were thinking about getting a nanny or an au pair or something.
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You just decided that wasn't going to happen.
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Well, at the very beginning I tried to be a superwoman there too and I tried to do it all on my own.
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And then superwoman there too, and I tried to do it all on my own.
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And then, after six weeks of never sleeping anymore, I was ready to run away and abandon everybody and everything and I was like, oh my god, this is getting to me.
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I never sleep anymore.
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And then I got a night nurse for six weeks who helped me put these kids on a schedule and at three months they were both sleeping beautifully through the night.
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I'm like, okay, I'm okay again, I can, I can function.
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And then I pretty much did it on my own for most, yeah, for the most part but you still had a partner at that time yes, I did.
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And then we ended up moving to new york and got into like construction, buying properties, building homes.
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I went into real estate and then the big burst of the bubble happened and at the same time one of the properties our main property at the time which was like I don't know five, six million dollar property, was put on fire and the insurance didn't pay and we lost everything.
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We lost everything we had ever worked for, and so that was a big bump in the road and it really divided us because I, after the initial shock and like I was like, okay, what are we going to do?
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Like, let's just start over.
00:17:46.211 --> 00:17:48.205
Insurance paid nothing.
00:17:48.205 --> 00:17:50.948
No, they paid very little, very little.
00:17:50.948 --> 00:17:56.740
All of our money was in this and like multiple, seven figures, everything we had ever made.
00:17:56.740 --> 00:18:01.759
And then they paid very little because there was one of the boxes.
00:18:01.759 --> 00:18:13.147
We had switched insurances halfway through or towards the end, a little bit more, and one of the boxes wasn't checked, that the curious part of the building was also insured with.
00:18:13.147 --> 00:18:13.488
That.
00:18:13.488 --> 00:18:32.460
You know how, like, the insurance policies have like pages and pages of fine print and we trusted the agent who sat down with us and said sign here, and we did, and then the insurance was hiding behind that and they're like no, we're only gonna pay for like the last I don't know month of construction.
00:18:32.460 --> 00:18:34.305
And it was nothing.
00:18:35.607 --> 00:18:38.255
It was one of the biggest fires long island ever had.
00:18:38.255 --> 00:18:40.440
It was unbelievable.
00:18:40.440 --> 00:18:42.528
It just it melted everything.
00:18:42.528 --> 00:18:46.402
It was a beautiful property overlooking the long island sound.
00:18:46.402 --> 00:18:50.354
Even trucks that were parked in front of it melted, like it was just.
00:18:50.354 --> 00:18:51.919
It was crazy.
00:18:51.919 --> 00:18:53.183
They just had to let it burn out.
00:18:53.183 --> 00:19:01.451
And I remember standing there in the middle of the night with the police and fire department and there, and I was like, oh my god, this is unbelievable.
00:19:01.451 --> 00:19:03.585
And they were like, oh, don't worry about it, insurance gonna pay and to pay.
00:19:03.585 --> 00:19:07.545
And I'm like, okay, no, they did not.
00:19:08.186 --> 00:19:11.348
Wow, were you able to sell the land.
00:19:12.740 --> 00:19:13.965
Yes, they did.
00:19:13.965 --> 00:19:18.672
Then, right after that, the whole bubble burst and nothing was worth anything anymore.
00:19:18.672 --> 00:19:21.663
And yeah, it was we, my partner and I.