
Blake Lefkoe shares how eliminating limiting beliefs using the Lefkoe Method transformed her life—and how it can free you to live with purpose and power.
In this transformative episode of Life-Changing Challengers, host Brad Minus sits down with Blake Lefkoe, a certified facilitator of the Lefkoe Method—a powerful belief-elimination process created by her father. Blake shares her deeply personal journey of growing up in a household centered around personal development, rebelling against it in her youth, and ultimately returning to it after hitting emotional and physical rock bottom.
Blake opens up about her wild years of rebellion, her time living a hedonistic lifestyle between Hawaii and Alaska, and how she eventually found herself as a burned-out, single mom, stuck in the cycle of bartending and broken relationships. One Halloween morning changed everything, leading her back to the method she grew up with. Today, she helps others rewrite their internal programming and step into true freedom—free from anxiety, limiting beliefs, procrastination, and self-sabotage. This episode is a must-listen for anyone ready to break free and live a more authentic life.
Episode Highlights
- [2:00] – Growing up in a personal development household and rebelling against it
- [12:00] – Blake’s adventurous but turbulent lifestyle across Hawaii and Alaska
- [24:00] – The breaking point: a Halloween night that led to radical self-reflection
- [35:00] – Returning to the Lefkoe Method and beginning the work to eliminate limiting beliefs
- [48:00] – Understanding the connection between beliefs, emotions, patterns, and energy
- [1:05:00] – Real-life examples of clients experiencing immediate breakthroughs
- [1:18:00] – Why changing your belief system changes your reality
- [1:30:00] – Healthy vs. unhealthy patterns, and creating a life aligned with your values
Key Takeaways
- Beliefs Shape Reality – Our limiting beliefs form early in life and directly influence our behaviors, relationships, and self-worth.
- Change Happens When You’re Ready – People often know they want change, but transformation only begins when the pain of staying the same becomes too great.
- Patterns Aren’t Just Habits—They’re Rooted in Beliefs – Whether it’s procrastination, people-pleasing, or addiction, identifying the belief behind the pattern is key.
- Energy and Belief Are Linked – The frequency you operate on determines what—and who—you attract into your life.
- Freedom is Possible – Once limiting beliefs are eliminated, life shifts dramatically: relationships improve, confidence rises, and new opportunities flow.
Links & Resources
- 🌐 Website: BlakeLefkoe.com – Learn about belief work, view testimonials, and book a free discovery call
- 📞 Schedule a Free Session: No pressure, no pitch—just a chance to explore what’s possible
- 🔄 The Lefkoe Institute: Learn more about the origin of the method and available trainings
Have an idea or feedback? Click here to share.
Contact Brad @ Life Changing Challengers
Instagram: @bradaminus
Facebook: @bradaminus
X(Twitter): @bradaminus
YouTube: @lifechangingchallengers
LifeChangingChallengers.com
Want to be a guest on Life-Changing Challengers? Send Brad Minus a message on PodMatch, here.
Brad Minus: And welcome back to another episode of Life-Changing Challengers, ladies and gentlemen. May I introduce Blake Lefkoe? He is the Lefkoe Method facilitator, which obviously you can tell by her last name was created within her family, and we are going to learn that story right away. Probably gonna be one of the first things we get to talk about.
But of course Blake is gonna get more into detail on it. So Blake, how you doing today?
Blake Lefkoe: Great, thank you. How are you?
Brad Minus: I am fantastic. Thank you very much. So, Blake. Let me ask you, can you tell us a little bit about your childhood, you know, like where you grew up, what was the compliment of your family and what was it like to be Blake as a kid?
Blake Lefkoe: Yeah, so I grew up, I have a younger sister, she's six years younger.
My parents were happily married, grew up on the East coast, and my life was really.
Good.
Brad Minus: Okay.
Blake Lefkoe: I had a positive childhood. I had two parents that adored me and loved me. No childhood is perfect. No parents are perfect, but as far as they go, I had a really supportive, loving home life. My dad created this process. When I was a kid and he worked outta the house and my mom mostly didn't work when we were kids.
And then as we went to school, she started working when we were at school and she became a facilitator of this process as well. So my parents were home a lot, A lot of attention. Definitely as I got a little older, it was kind of too much, you know, instead of like getting in trouble, we'd have to have sit down and have a family meeting and I was like, oh my God, can't you just yell at me?
Yeah. On my way, you know? So it's funny because I grew up in this house with two people that were really in the personal development field, and they always wanted to. Kind of process everything and have conversations and talk about it and why you know, what's underneath and what do you believe. And I just went 180 and I was like, I'm gonna just rebel against all of this and I don't wanna look at my stuff.
And I don't like personal development and I don't like personal growth. And I just became a hedonist. And at 14 I discovered. Drug sex rocks and rock and roll and kind of just really went that route.
Brad Minus: Well, I mean, we could, we could go into details if you want.
Do you wanna do that? So, so 14. Wow. You went That was that. That's actually even younger than I, than I would've expected. But you know what I. I can't really, I don't know if I blame you. I mean, I don't blame you, obviously I don't. But what I'm saying is, you know what I mean, it seems almost normal because that's at that point, like we all, if you're too much of one thing, too much of the same thing, and especially when you're at 14 and that frontal cortex is not completely, you know, hasn't completely healed.
Hasn't completely closed off, and that doesn't happen till 25 anyway. But at 14 is your real, like, especially as a woman, is this real switch? You know, that happens. I know this because I watched my niece go through it in front of my eyes.
Blake Lefkoe: Yeah, it's crazy.
Brad Minus: No, I'm serious. We were at Universal Studios and it was at night,
she just recently was the sweetest thing. You know, she and I, I'm not being facetious about this, I'm being a hundred percent honest. She's 13 years old, and I saw her go from this big giant smile, this teeny bop, pre teeny bopper, mentality, you know, to in one second go. All of a sudden she became mean.
And, sarcastic.
Blake Lefkoe: So I went to. A small, kind of like alternative hippie school. And freshman year I went to a public high school and I was like, oh my God, everything is here and I want all of it. So that was also a piece of that, right from this kind of small shelter like
Brad Minus: Mennonite School
Blake Lefkoe: and then getting let out
going full bar. So I got really into, partying and boys and this and that. I turned 18 and I started traveling and I ended up in Hawaii. And then for a decade I traveled and I commercial fished in Alaska to make money. I just live like a very kind of unusual. And then that's,
Brad Minus: Hold on. You can't drop that and not give us a little detail. You moved to Hawaii. And then decided to go to Alaska to fish. So
Blake Lefkoe: there's a, there's a big Hawaii Alaska connection, right? So the, the waves stop here in the summer where I live, and so people leave for summers and Alaska has a lot of jobs in the summer.
So you go there, you make all your money, you come back, and then you can just surf and cruise for the rest of the year. So I just kind of live this. Hedonistic lifestyle and what eventually happened was it went from being fun to waking up in my late thirties and being a bartending, alcoholic, single mom, dating people that I shouldn't have been dating, and just like I felt so unfulfilled that all that.
Stuff that I like, shunted from the personal growth, that there was this hole there that I kept trying to fill with other things and not going after what I wanted or what I should have been doing. It was just kind of a mess, and I woke up one morning and I was like, oh my God. Like what happened?
How did I end up here? Like, this is crazy. And so I found my way back to this process that thank goodness I had at my disposal. And through doing it, I got sober. I got out of the restaurant industry after three decades. I stopped being so defensive. I started being more open.
I started attracting different people into my life. I started thinking differently about myself. I started parenting, parenting differently. I was able to get along with my sons. Father better because I stopped being triggered and I stopped engaging. Right? We can't change other people. We can't change life, but we can change how we show up.
The energy we bring, we can change our perspective of it. We can shift our perception, right? And all of that is going to change everything. So it was such a huge shift. It was so profound and it was so amazing, and I was like, I wanna help other people experience this. I wanna help other people find freedom, and whether that's freedom from anxiety or freedom to go after what they want in life, or freedom to have the kind of relationship they want, or freedom from suffering or from.
You know, poor self-esteem, like whatever that looks like, but the, the freedom to live your life the way that you want to live it, and not that you were told you should live. It was amazing. And so I took all the trainings and I was able to get certified and learn how to do this. And I've since started my own practice and it's so fulfilling and the people in my life now are.
Amazing and supportive. And I have an amazing partner and I have an amazing son that I have an incredible relationship with. Like, everything was just shifted
Brad Minus: okay. You can sit there and talk about hedonism and, and alcoholism and all that stuff, but until we really get to know what you were feeling and what was going on, we, I don't know if we can, if even I can understand how big of a shift this really is.
Experience. But this is, I think is about as far as a shift as the, as as I think we, we, that I've experienced in talking to people. So, okay, so we got the whole cool fricking Hawaii, Alaska thing with, I personally think it's super cool. That's not like everything that everybody gets to do now. Did you make the smartest choices?
No. Okay, great.
Blake Lefkoe: But to be fair, I had to make all those choices to get where I'm at now,
Brad Minus: I was on
Blake Lefkoe: podcast and they said, what would you tell your 18-year-old self? And I was like, well, tell her, just keep on keeping on. Like I'm not gonna tell her to do anything differently. Like everything I did got me to where I'm at now and I love where I'm at now.
So, you know, it's hard to regret things.
Brad Minus: But would you wanna help your 18-year-old self get she where you are faster?
Blake Lefkoe: No.
Brad Minus: Okay.
Blake Lefkoe: Because everyone talks about it. They wanna change, they wanna change, but they don't actually do the things that they need to do to change. So until you are ready, until your life either gets unsustainable or something has to happen where you're like, enough.
Brad Minus: Yeah,
Blake Lefkoe: I want better. I want more.
Brad Minus: That's excellent. Self-actualization. I think that's part of it, right? Yeah. You know, you know, I think that that's something that I came into when I stopped, believing what negative self talk actually was. Sometimes you need it. I'm not saying stuff like, oh my God, you're a loser.
But stuff like, I really need to do this, or I need to find a way to shift myself to get back to where I was or step up or something like that.
Blake Lefkoe: But I don't think that's negative self talk.
Brad Minus: Exactly. But sometimes you need to set that back. You go, you know, I don't have to say you're a loser, but you're a wimp.
You're a wimping out man. You know? And I do that all the time to myself and it usually helps, you know, those, it's those morning workouts, 5:30 AM workouts, and you're like, you know, like, God, I just don't wanna do this. And I'm like, what are you thinking, man? Get your wimpy butt out of bed, get some shorts on, and go take a run like you're supposed to.
That kind of negative self talk. So you're a single parent, and you. And you're, are you, at this point right before the shift, are you still doing this whole go to Alaska for, for three months?
No, I
Blake Lefkoe: stopped, I stopped that when I got pregnant.
Brad Minus: What did you do after that
Blake Lefkoe: restaurant?
Brad Minus: Bartending, okay.
Blake Lefkoe: Yeah.
Brad Minus: All right. So you went back to bartending and so basically you were bartending at night and then you had, and you're taking care of your kid during the day, or was it opposite or.
Blake Lefkoe: Yeah, I did typically three night shifts a week, and he would go to his dad's house and then I'd do one day shift and I'd have him after that.
Brad Minus: All right. Well, I mean, it's good that he still has a relationship with his dad, and you still are civil, so that's good. Right? That doesn't happen. I, I can give you numerous instances of that so that that's a one thing that must be good.
But you, so you wake up one day and. You have your kid during the day, you get to spend time with them, you know, and the whole bit. But what was it? Was it the night before something, something had to trigger this? Like, oh, I'm thinking about this.
Doesn't happen.
Blake Lefkoe: Yes. So that, this particular morning was a five days after Halloween and I had worked. Halloween night, and it was just so much partying. And then I had my son Halloween night, and I think I worked all day. So I've been drinking all day. Got him, had all his friends over pizza, beer, walked through the neighborhood, you know, bringing cart drinks, whatever.
And we got home and like, I barely remembered the end of the night. And this is a night that's like, it's for the kids. Yeah, you'll have a couple beers or whatever you're with your friends, but like Halloween is all about the kids. And I had gotten so drunk that I wasn't even present to be able to see my son enjoying it.
So I wake up this morning with just this hangover I had just broken up with. A guy that I tried to make it work with for a long time, and it just, he didn't want a child, he didn't want a family. And I had a child and was a family. And so instead of saying like hard, no, we just, I just kept trying 'cause it was like, again, there was this hole, this void I just needed to fill it with, with things and nothing worked.
So I just kept saying, oh, I need more. Right. I need this person. I need this love. I need this validation. I need this thing, even though it wasn't working for my life. So finally broke up with him, hung over what else happened? My back was out. So I'm like an avid water woman. I do all these crazy things in the ocean.
Back was out, couldn't get in the ocean. I was in a ton of pain and I was just like heartbroken. Physically felt broken, emotionally broken, hungover. And I was just like, no more like, no.
Brad Minus: Yes.
Blake Lefkoe: There was just something. Missing and what I kept trying to fill this hole with was only taking me further away from what I actually needed.
Brad Minus: Hmm.
Blake Lefkoe: Like externally for things, it's never. Gonna work, you have to find it so cliche, right? But like, you're never gonna the car, the house, the woman. Like, nothing's gonna make you happy until you are happy.
So until I was able to fill that void myself, nothing I put in there was gonna make a difference. It was all just gonna continue to harm me. So I started that process of, eliminating these beliefs that were keeping me. Stuck.
Brad Minus: Okay.
Blake Lefkoe: So we all have beliefs about everything.
The ones that get in our way are the ones that limit us. We all have beliefs about ourselves, relationships, life, money, whatever it is, and those beliefs determine our reality. Not only do they determine our reality, they determine what shows up. They determine how we see things. But energetically, that's what we attract, right?
If you believe. I have to work really hard for money, and money is scarce and money doesn't come to me. It's not going to like, it doesn't matter if you do, something's gonna show up and take it. Something's gonna happen. There's always gonna be these things. When you eliminate those beliefs, you make space for that money to come and for that money to stay.
When it comes to personal stuff, if you have the belief, I'm not good enough, nothing I do is good enough, mistakes and failures are bad. If I make a mistake, I'll be rejected. How likely are you to start a project? You're not. So you procrastinate. So anyone that comes to me with procrastination has beliefs like this that keep them from going after what they want to because they have a fear of failure because they feel like they're not good enough.
So when you get rid of these beliefs now, the pattern actually just changes. You don't have to change the pattern, it just changes. Because if you're not afraid of failing and you believe that mistakes and failures are amazing learning opportunities, and that if you make a mistake and you fail, you won't be rejected.
You'll be celebrated by the people in your life that are supposed to be there. You're not gonna procrastinate anymore.
Brad Minus: Those deep seated fears that we have, is basically what you're saying is that the fears which become beliefs?
Blake Lefkoe: The fears are caused by beliefs.
Brad Minus: Okay. The fears are caused by beliefs,
Blake Lefkoe: so we have the beliefs actually create our emotions. Our emotions are the result of our beliefs.
Brad Minus: Yes. I like that. That, that is great. Our deepest fear is not that there were inadequate.
Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that we, that, that we fear.
Blake Lefkoe: I personally, from working with a lot of people. I feel like most people actually believe that they're powerless. And you can tell this because when people feel powerless, they get angry.
Right? That's, that's the trigger. I feel powerless. I get angry. So when people are in a situation where they feel powerless, they get angry, and it's not because they feel powerful and full of light, and that's scary. It's because they have the belief I'm powerless, and that gets triggered. And so they become angry.
And when you get rid of that belief, you're able to show up in those situations differently, right? When we're reactive. Nothing good ever comes from being reactive.
Brad Minus: Mm-hmm.
Blake Lefkoe: If we're able to respond to a situation, we have a choice. How do we wanna respond? What do we wanna say? When we're reactive and we come with anger or insecurity or fear, we're reactive. Nothing good can happen. So when you get rid of the beliefs that keep you stuck, whether it's in fear or anger, now you're able to decide how you wanna show up in that moment because you're literally nullifying the trigger.
Brad Minus: That's interesting. So stepping back just a minute, as far as history goes, I'm curious, those 30 odd years that you were away, were you still in communication with your parents?
Blake Lefkoe: Oh yeah, for sure.
Brad Minus: Yeah. So what was your, you woke up. So you wake up, you figure out, all right, there's something missing. I just went on a bender and my, my basically, I need to do this for my child, is kind of what I'm is, was, is what I got from that out
Blake Lefkoe: For everything. Happy.
Brad Minus: Right. So my question to you is now that you, now that you, you've realized that, okay, I've pushed off all this personal development that I grew up with the whole time, and then you're like, well, wait a second. I got the tools. I just need to use them. What was your first step? What was that first action item that you took?
Blake Lefkoe: I'm not sure I know that I started working with, my sister was trained, my godmother was trained. I worked with my mom a little bit. I signed up for a ayahuasca ceremony that was like the big jarring.
Brad Minus: Wow.
Blake Lefkoe: That was a really helpful, energetic shift too, to start, shedding things and seeing what was coming up and what I needed to work through.
Brad Minus: That is, the second episode that has mentioned that they went through Ayahuasca and it changed, or I should say that it opened things up.
Blake Lefkoe: Yeah.
I've had a lot of experience with it.
Brad Minus: And we're def I, we might have to do part two, just talk about that because I understand that it's jarring, but yet when you get to a certain part of it that it opens things up.
All right. So you're not sure where you made that first step, but you said you started working for your mom.
You started, you started working with your mother, your grandmother, and your, and your sister.
Blake Lefkoe: Yeah, my grandmother, my sister, there's some other people that were, trained in this process. It's cool because now I work with, like, I have my own practice, but I also work with the Lefkoe Institute and they do trainings to teach people how to do it.
So now I actually get to be one of the instructors and teach people which is really fun.
Brad Minus: That's interesting. Might have to come back to that.
Blake Lefkoe: It and, and when you're talking about changing, right? Because I'm assuming that, you know, everyone's listening to this show is, is wanting to change something.
And when we get stuck in our patterns, it can be so hard to change or we change mm-hmm. When we go back to what we do. Because we're stuck because we have these beliefs, and by eliminating these beliefs, we're able to change the patterns and you're able to change the energy in which you show up to things.
So you know, whether it's procrastination or it's drinking or negative self-talk or fear or. Self-sabotage or relationships or whatever it is, you know, like when you get rid of the beliefs, you give yourself space to change. And you do. And not only do you change, but life changes, like your life will start to show up differently.
And I've had so many calls with people. We did on Zoom, and I worked with this woman and she got rid of the belief. People aren't interested in what I have to say. And we hung up and somebody called her and was like, I just found your website and I've been looking for someone that does what you do for so long.
And she got a client. And like those kinds of stories happen all the time.
Brad Minus: Really?
Blake Lefkoe: Yes. People that have, money beliefs, money doesn't come to me and money's hard to get and this and that. And then, you know, have a call eliminate those, those limiting money beliefs and they're like, oh my God, I just got this random check in the mail.
I just got this business opportunity. I worked with this woman and she messaged me and we finished the call and she went outside and there was just a dollar on the street and it was only a dollar, but it was the fact that right after we had eliminated that belief, there was money that she didn't have to do anything more right there, with the beliefs I used to have, I would've never attracted him. He wouldn't have been interested in me, he wouldn't have come into my world. I wouldn't have it just, it wouldn't have worked. And scientifically we're, we're energy,
right. We're, we're vibration. So we vibrate on different levels, different frequencies, and we attract things. Based on where we're vibrating, right? If you smoke crack, you are gonna attract crack heads. That's like, you don't have to look for 'em. You don't have to say anything. That's just, that's what's gonna show up in your world.
If you're an alcoholic, you're gonna attract other alcoholics if you believe that people are not trustworthy. You're gonna attract untrustworthy people, and it's, it's no one's fault. You're not trying to do this. It's a completely subconscious thing. But as you start shifting these beliefs, you literally make space for things to show up differently because you're now vibrating on a different frequency.
Not only are you able to make space for things to show up differently, okay? Beliefs are self-fulfilling prophecies, right? Mm-hmm. If I believe I'm not good enough, I am going to look for and find a million of examples of why I'm not good enough. Oh, see, I didn't get that job. I'm not good enough. Oh, see that, that, that guy didn't ask me on a second date.
See, I'm not good enough. Oh, I didn't get invited to that party. See, I'm not good enough. It's just we look for and we find them everywhere. When that belief goes away, all of a sudden we look at that job we didn't get and we go, maybe I would've been miserable working there. Maybe tomorrow I'm gonna get a way better job offer that I'm gonna love a lot more and I'm gonna make a lot more money.
Maybe that company was gonna close in a month and I would've had to just train somewhere else, like, I don't know why I didn't get that job. I don't know that it has anything to do with me. Maybe the guy that does the hiring is just stupid. Maybe he had a bad day. Maybe he is fighting with his wife and he didn't hire me because he was in a bad mood.
Doesn't have anything to do with me.
Brad Minus: Right.
Blake Lefkoe: So, go ahead.
Brad Minus: No, no, no. I mean, I think it's super interesting how granular. Do you believe? Skit? So lemme talk about, so I'm an endurance coach, right? I train people to do like Ironmans and like marathons and ultra marathons and OCR and stuff like that, right?
Awesome. And that's what I train people to do. And most of my, most of my clientele are over 40. But then I also coach, high school, cross country and track. Some of these beliefs can go down really granular. Like, oh, I don't believe that I can get up in the morning. Like, you know, to, I need to get up in the morning to work out, but oh, I just can't do that.
And that's like a really tiny little belief that I,
Blake Lefkoe: can't wake up in the morning. So I would say that's a pattern and you look under that for the beliefs, why can't you get up in the morning? What is it about you that has you not be able to get up in the morning? So what do you believe about yourself?
Whether it's, I don't know, I'm weak, or life's a struggle, or I don't have what it takes, right? So there's something under that. When you have a pattern, you look for the beliefs that drive that pattern. Here's an interesting thing for what you do. We form beliefs in our childhood, right? Moms and dad are super critical.
They're super hard on you, and instead of saying, gosh, my parents have completely unrealistic expectations, or My parents are dysfunctional, or whatever it is, right? We go, oh, it's me. I'm not good enough. We see, you know, our dad's drinking and mean and abusive, and we go, oh yeah, no, it's, there's something wrong with me.
I'm not worthy, I'm not deserving, right? As kids, we don't go, no, there's something wrong with my dad. He is got serious issues and he is drunk, he's dysfunctional, he's got traumas, he's got emotional baggage. We go, no, it's me. So then what happens is as we're little and we're walking around with these limiting negative beliefs.
For example, I'm not good enough, and I use this because it is the single most common belief that every one of my clients has. Like the first one we always work on. It contributes to every pattern under the sun, and then we get validation, we get praise, we do something, we get straight A's, and our parents are like, oh, we're so proud of you.
Good job. We go, oh, okay. I see the way to be good enough is to achieve, and then we become these like achieving machines. But again, it's this whole, it's never enough. We never achieve enough because we feel like it's what makes us good enough. It's like our survival is dependent upon achieving, so it takes the choice out of it.
Oh, I really wanna go to my son's baseball game on Saturday, but a work meeting pops up. And I'm like, no, I have to go to the meeting. I have to achieve. When you get rid of that belief, what makes me good enough is achieving you now have a choice. Do you wanna go to the game? Do you wanna go to the meeting?
There's no right answer, but now you have a choice. You're not driven. And so a lot of people feel like, what makes me worthwhile? What makes me important? What makes me something is doing this thing. And as long as you have that belief, that survival strategy in place. You have to do that thing, but it never feels like enough.
You're not like, oh, you know, I achieved this thing and now I'm happy and I like myself. It doesn't work like that. You need a bigger car and a nicer house and more money and more steam. Yeah. Right.
Brad Minus: It's interesting that you say that, especially in this environment, that we're in. We keep getting.
Stuff thrown down our throat that billionaires are bad and the upper elite in the echelon is bad, but really most likely, and from what I hear, it's those billionaires. It's like, Hey, you know what? I wanna reach $10 million in my bank account because I know that at $10 million any broker worth, his grain of salt can get me 10%.
So I can live off the interest and I can make a million dollars a year, and then I'm good. They get to that point and they're like, oh, I achieved it. I'm there. I can live the rest of my life at a million dollars a year and just coast and have a great time and spend time with my family.
But then it goes. To not Right. Then there's nothing going on. It feels like there's no purpose,
Blake Lefkoe: But the thing is, typically why that's not enough, is because there's never a finish line where you're like, oh, I've achieved that thing.
Brad Minus: Right.
Blake Lefkoe: What makes me good enough or important or worthy or deserving is achieving,
Brad Minus: exactly. And that's, that's how billionaires become billionaires. It's because they start at that one thing and they're thinking that, oh, hey, I just need enough in my bank account so I can live comfortably and comfortably is not comfortable anymore. Well, because now they've returned that goal. And you're right, you feel the achievement.
You got that achievement. Now, I needed to achieve more. Now $10 million. Not good. Now it's a hundred. Now it's a hundred million dollars, then it's $500 million and it's a billion. Oh, I'm one of the 8, 912 people in the country.
That's a billionaire. There's still, there's only 50 and it just keeps going. It keeps going and then you, you know what I mean? And you know what, and, and I always talk to my, my first time Ironmans. My first time Ironman, and most of the time people do an Ironman triathlon as a bucket list item.
It's a one and done and they wanna get and and they move on. But there's what we call the Ironman Blues. So you get done and you're completely wrecked. Your body is trashed. And you're like, never, and you step over the finish line, yay. Get your medal, and you walk up to your hotel room afterwards and you gather your stuff and you're blah, blah, blah.
And usually Ironman's on, on Saturdays. By Tuesdays, most of those Ironmans are looking for another race.
Just for that same reason. I achieved, I achieved some more. That's, that is an interesting, that like, makes it, you just like, like my mind just went crazy.
Blake Lefkoe: That's why you thought that, like for you, because I think that so often people are so driven, and again, it's okay to be driven. It's okay to run 10 Ironman.
Like it's okay to achieve.
Brad Minus: Oh yeah.
Blake Lefkoe: But as long as you're coming from a place where you don't feel like your self worth is tied up with it.
Brad Minus: That's it.
Blake Lefkoe: That's right. And it's the, it's the energy behind it. It's where it's, where are you coming from? And this is the, the tricky thing about patterns is we get stuck in these patterns, whether they're healthy or they're unhealthy.
And some people are like, yeah, I have a pattern, but it's really healthy, so it's okay. And I'm like, but you're still stuck. You're still not in control of, of, and I, I, I shouldn't say control, but you still don't have a choice in it, you know? And so often we look externally for. Happiness for anything.
I'll be happy when this happens. You know, I get this job and I get the girl and I do this, and I get that, but that's never gonna happen. Right? You have to be happy from the inside, but when you have beliefs that are keeping you stuck, you can't do that. And so what's so profound about this work is as you eliminate these beliefs, your patterns change.
You open up space, you open up choice, you get out of reactivity, and it's across the board, right? Like when I started working on myself. My parenting changed my relationship with my kid, changed my relationship with his father, changed my relationship with everybody. Changed how I was in the world, what showed up for me, how I surfed, what I put in my body, how I took care of myself, how I slept, right.
It's just, it affects everything.
Brad Minus: Do you find that people actually know what their limited beliefs are on a conscious level?
Blake Lefkoe: Some people show up and they're like, there's something wrong with me. I have the belief there is something wrong with me. And a lot of people feel like, yes, I'm just not good enough. So sometimes the first few are pretty easy.
I'm not important, I'm not deserving, I'm not worthy. For people pleasing, there's a lot of what other people want is more important. Or the way to be good enough is to have people think well of me. There's like a fear associated with saying no, all these things, and sometimes there's not.
And then we get to kind of investigate, right? What's, what's the pattern, what's the trigger? What's the feeling or what's the emotion? And what are the thoughts and feelings in that emotion? And then you, you dig and you find beliefs. So like you said, I can't get out of bed in the morning. Okay, well that's not a belief, that's a pattern.
Why? What is it? What's the emotion? The emotion is dread, fear. Great. What's in the fear? I'm afraid that, yeah. I don't have what it takes. I'm afraid I'm gonna fail. I'm afraid I'm gonna make a mistake. Great. Do you believe making mistakes and failures are bad? Yes. Do you believe if I make a mistake or fail, I'll be rejected?
Yes. Do you believe I don't have what it takes? Right. Together we find the beliefs that are contributing to the pattern. And some people know them and some people don't. Sometimes they're really subconscious and when people have a survival strategy that's working, right, you got someone that's a high achiever and you're like, oh, do you believe you're good enough?
And they're like, yeah, absolutely. Of course I'm good enough. I'm like, okay, well imagine you don't achieve anything all week. How do you feel about yourself? And they're like, oh my God. Terrible. That would be the worst thing in the world that could ever happen. So you're like, okay, so you do believe you're not good enough.
You just have a survival strategy that's working so you're not in touch with it. You have people say beliefs to get in touch with them. And people will say them and they're like. You can typically feel a belief in your body. People are like, oh, there's a tightness in my throat, or a sinking in my belly, or a tightness in my chest.
Or, you know, like, I feel this physical sensation, this, emotion in my body. Some people can't even say a belief like, that's so painful. It's so deep in there, they can't even say the words. And then you go through this step-by-step process. You get rid of the belief and then you check to make sure it's gone and you say, okay, say it now.
And they say it and they're like, won't feel anything. It's nice, felt silly. It's just like it doesn't resonate at all. So you literally get it out of your body. Psyche, however deep rooted it is. And it, and it's gone. You actually get rid of it. You pull the problem out at its roots. And what's incredible about this work is unlike a lot of therapies where you just keep going, people come see me five, 10 sessions and they're on their way.
Like they come, they handle what they came for. Typically, they'll handle some other things because they're like, oh, well this really works. So yeah, work on this pattern and this pattern and this pattern. And then they're, they're back in live.
Brad Minus: That's really amazing because that's how my business model is.
I run my business model by the race. I don't expect anybody to come back. I'm like, I'm gonna get you ready for that race. You're gonna go to that race, you're gonna kick butt and then you're gone. 'cause most people are bucket listers, especially at that age. Right? Because it's over 40. Most of my people are 40.
But I've got people that have been with me for 10 years. Race, after race, after race. And they love it. I think that's the difference achievement versus actually truly loving it, loving the sport, loving what you're doing.
So that, with that being said, here's my question for you. Are there healthy patterns? Sure. Okay. The way, so the way that you were talking about, you know, that's a, that's a pattern. So I just wanna make sure that people understand that, hey, I'm coming from a professional, no. Yes, it is okay to have this healthy pattern.
Blake Lefkoe: Oh, absolutely. A healthy pattern could be eating well or having good relationships, attracting positive things in your life.
Brad Minus: Yeah.
Blake Lefkoe: We do, you know, we have all kinds of patterns. The only patterns that I wanna help people get rid of are ones that are in their way.
Brad Minus: Yeah.
Blake Lefkoe: What I love doing, what like really just gets me super excited is you get people to a functional place, right? You get rid of the anxiety, you get rid of the fear or the unhealthy fear, right? You get rid of the dysfunction and then it's like, okay, now what?
What do you want your life to look like and what's in the way of you living that? So like how do we get you to live your authentic life aligned with your passions and values? Like what does that look like and what's standing in the way of you living it? Wow. Get rid of that stuff. And you know, people are like, wait, you live in.
Hawaii and you get to like wing foil every day and you get to toe foil and you get to do this thing and you get to go pick fruit and you get to eat this and you get to, and I'm like, yes. Like I live this amazing life that is super in line with what I'm passionate about for work. Like I love my work, I love my clients, I love getting to help them.
Get to where they wanna be. Like, it's amazing. It's so fulfilling.
Brad Minus: If you love what you do, you'll never work a day in your life.
Blake Lefkoe: Totally.
Brad Minus: Yeah. I love that. So, yeah. So ladies and gentlemen, you heard it right here. This, the ability to, and like she said, five or 10 sessions, and able to remove those limiting beliefs.
Take a look at unhealthy patterns and find out why you have them in the first place. These are things that trap us all. You want something, you wanna make a change, you wanna, get a better job. You want to start a new career. You want to live your best life. Personal development is one way to do it, and the left co method is another way to do it.
So, Blake has a, it's a very simple, URL Blake left code.com. So you go ahead and take a look at there and she's got, she's got questions for you to think about. She's got. A way to schedule a free call and she's got some great testimonials. Oh, and look at that. We obviously have some, you know, some photos of her dad and, in different stages of their lives, so it's great.
So you should go ahead and take a look at that and, you know, teach yourself I schedule your free call. Go ahead.
Blake Lefkoe: So thank you so much for that. And yeah, if you go to the website. The free call, it's, there's no obligation. I'm not gonna push anything. I'm not gonna try to sell you. It's like a place for you to tell me what's going on.
I can tell you how I can help you. You can questions, doubts, comments, concerns, anything. It's really just a, a free discovery call for whatever you want it to be. And if that's all you want it to be, that's totally fine.
Brad Minus: That is wonderful and it's a great service and I appreciate you doing that. But are you on any socials?
Blake Lefkoe: Oh my gosh. Everyone keeps telling me that I need to make an Instagram account and I heard it so much.
Brad Minus: I literally do it to good listeners. My Facebook is personal, but Instagram, TikTok, well, it, it's all the same fricking content and I just shoot it over to that.
But it's all just to get more eyes on the podcast and my other business.
Blake Lefkoe: That's all
Brad Minus: I,
Blake Lefkoe: what I need to do is, is find a client who does social media and just trade them and be like, you can do my social media and I'll give you three sessions. I'll work on manifesting that.
Brad Minus: You know what, AI is doing wonderful things right now. So, yeah, you might wanna just, you know, look into that and there's, 'cause there's ways for you to like, take two, three hours. And make the posts plot 'em in for, in the calendar and not have to think about it for another 30 days.
Blake Lefkoe: Chad and I are really good friends.
Brad Minus: Oh yeah. Well, I mean, there's, and there's so many more. It's crazy. But anyways, so I just wanna say, Blake, thank you so much. I think this has given a lot of really good information. You know, we're all about. All knowledge nuggets here, nuggets of wisdom that can move you in a new direction, where you wanna go.
And we are going to have a discussion on our water school, and, how that, what that was all about. Because I think that might be something that, opened you up and I've got another friend that she said the same thing and, started pointing her in the right place.
So we'll have that discussion.
Blake Lefkoe: Very powerful medicine. It's not for everybody, but it's very intense.
Brad Minus: Yeah. So anyway, thanks
Blake Lefkoe: so much for having me on.
Brad Minus: Appreciate it. I appreciate it. I definitely appreciate you coming on. So, but for all of you watching, you might be watching us on YouTube.
If you can go ahead and hit that, like, subscribe and, you know, hit that notification bell so you always know when the next episode is dropping. We definitely appreciate that. If you are watching or listening on Apple or Spotify, if you can either leave a comment, which now Spotify does, or give us a review.
And I don't even care if it's a good review because if it's a bad review, that just means it gives me more information to keep evolving this podcast. So thank you for listening. Thank you for, hanging out with us today for Blake and myself. We'll see you in the next one.